Rooted in Los Angeles with 25 years of industry excellence, Laurel Beauty is the creative force behind a premier portfolio of fragrance, candle, and personal care brands. We leverage our deep expertise in development and global distribution to not only grow our own house brands but to offer strategic partnerships.

Syren believes every day is an opportunity to embrace the Good Life.
Exquisite fragrances, crafted with elegance.
Answer the Call of the Syren.

Inspired by the grit and glamour of the City of Angels.
This is our love letter to the people and the city.
Born in the streets of Los Angeles.
Made for Everyone.

Pherotic is a symphony of science and scent.
Our proprietary blend of naturally derived pheromones and alluring fragrances work in harmony to awaken your magnetic potential.
Experience a surge of confidence that evokes a primal attraction.

Malibloom is a coastal lifestyle brand that blends natural simplicity with vintage charm.
Rooted in sun-soaked coastal living, it creates thoughtfully crafted fragrance and body products designed to evoke an effortless sense of calm, warmth, and ease.
Feel the Coastal Vibes.

From concept through launch, you can rely on Laurel Beauty to assist with planning your success. We leverage 25 years of category experience to turn great ideas into great brands.

We offer expert private label services that match your brand’s exact DNA. Let us manage the project management, sourcing, and manufacturing while you focus on building your vision.

Tailored fragrance development designed for modern brands. We master the science of scent, and ensure your brand smells as good as it looks. We promise it'll be clean, compliant, and beautiful.
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